边冬
	CAPA上海中心学术总监 上海步图信息技术有限公司CEO 法国里昂商学院战略管理教授 亚太企业案例研究中心主任 DBA学术委员会委员 EMBA中国短项目主管、学术主任

 

科学研究：

“The Financial Crisis Is Coming. How to Develop the Overseas Market?” 2009. D. Bian, T. Yin and H. Wang. Harvard Business Review China.

“When Chinese luxury brands will emerge?” July, 2012. Harvard Business Review China

"Management behind the Luxury: The Puli Hotel", forthcoming, Feb. 2013, Harvard Business Review China

“International entrepreneurship from emerging economies to developed economies: a novel theory for entrepreneurship education in China” Dong BIAN and Hongling JIANG, in the Handbook of Research on Entrepreneurship Education, Volume 3: International Perspectives

Shanghai Electric, in Book “A Guide to 100 Top Companies in China”

China International Marine Containers, in Book “A Guide to 100 Top Companies in China”

Beijing Shougang, in Book “A Guide to 100 Top Companies in China”

"Sany's Expansion to Europe" Dong Bian et. al. in the book Selected Cases of CEIBS, CEIBS press

"Four Dimension - Acquisition and Culture Integration", Shengjun Liu, J. A. Fernandez, Dong Bian, in the book of Selected Cases of CEIBS, CEIBS press  

HTH's Expansion to China, in Succeeding in China, a book edited by Christiane Prange, forthcoming

The Case Study: Creating an European Market. China Takes on Established Competitors. Financial Times. Jan. 2, 2012

SANY: Will it be sunny in Europe? (A), BIAN Dong, LIU Shengjun, FERNANDEZ Juan and ATAMER Tugrul, ECCH case publishing

SANY: Will it be sunny in Europe? (B), BIAN Dong, LIU Shengjun, FERNANDEZ Juan and ATAMER Tugrul, ECCH case publishing

Wahaha vs. Danone: cats and dogs. BIAN Dong, CHEN Jin and WANG Pengfei. ECCH case publishing

Randv.com: A new world between reality and virtuality. BIAN Dong, CHEN Jin and WANG Pengfei. ECCH case publishing

Kadang.com: “Can I customize my future?” BIAN Dong, CHEN Jin and LIU Zhen. ECCH case publishing

Neoglory: follower or leader? BIAN Dong, CHEN Jin and WANG Pengfei. ECCH case publishing
Insigma: A future IT service global giant. BIAN Dong, CHEN Jin and LIU Zhen. ECCH case publishing

Huawei Technologies: Creating value through strategic alliances (A). BIAN Dong. ECCH case publishing

Huawei Technologies: Creating value through strategic alliances (B). BIAN Dong. ECCH case publishing

Huawei Technologies: Creating value through strategic alliances (C). BIAN Dong. ECCH case publishing

HTH’s Exploration in China, BIAN Dong. ECCH case publishing

Gym’s Fight: How to build up dynamic capabilities, BIAN Dong, ECCH case publishing.

HDL: Strategic HR Management (A), BIAN Dong, ECCH case publishing

HDL: Strategic HR Management (B), BIAN Dong, ECCH case publishing

HDL: Strategic HR Management (C), BIAN Dong, ECCH case publishing

HDL: Strategic HR Management (D), BIAN Dong, ECCH case publishing

Hachette’s Indian Dilemma, BIAN Dong, ECCH case publishing

How to maximize Starbucks’ influence through digital marketing, BIAN Dong, ECCH case publishing

Sony: the launch of Sony tablet in Europe, BIAN Dong, ECCH case publishing
NAVIGA: How to Compete in a More Competitive Market?, BIAN Dong and HUANG Ye, ECCH case publishing

Lafite: the revolutionary road in China, BIAN Dong, LIU H. B., ECCH case publishing
LEO’s Dilemma: How To Cooperate With Suppliers, BIAN Dong, CHEN Shuyu et. al, ECCH case publishing

Alibaba: Vision and Value. Do they really matter, BIAN Dong, YIN Tianran, ECCH case publishing

Four Dimension Ventures into Europe: When difference still mater? BIAN Dong et. al, ECCH publishing

Baltika: another way of internationalization? BIAN Dong and XIE Sissi, forthcoming in ECCH case publishing

Four Dimensions Ventures into Europe: When Differences Still Matter (A), J. A. Fernandez, Shengjun Liu, Dong Bian et. al. ECCH publishing

Four Dimensions Ventures into Europe: When Differences Still Matter (B), J. A. Fernandez, Shengjun Liu, Dong Bian et. al. ECCH publishing

The New Database: Could It Really Make Changes? Dong Bian, Jing Chang, Fan Fei, Yinxue Zhao, ECCH publishing

International Acquisition Strategy of Fosun Group: Innovation or Pragmatism? Min Wu, Chen Chen, Dong Bian, ECCH publishing

Competition in the Photovoltaics: how could Chinese enterprise achieve sustainability in global markets? Haifeng Wu and Dong Bian, ECCH publishing

NanRenWa: how to make it a successful business model? Haifeng Wu and Dong Bian, ECCH publishing

Brand management: how did Chinese fashion companies develop their brands? Haifeng Wu and Dong Bian, ECCH publishing

Haier's revolutionary business model. Dong Bian, Li Zhang and Ying Man, ECCH publishing
Zhubajie: does this witkey really have huge potential? Haifeng Wu and Dong Bian, ECCH publishing

Iboya packaging Co. and the B2B e-marketplace, Tristan Chong and Dong Bian, forthcoming, ECCH publishing

Management Innovation in Chinese Express Train Industry, Dong Bian, forthcoming, ECCH publishing

 

教学经历：

International Teaching and Research Experiences: MSc., Specialized Masters, PhD, MBA and EMBA programs in Germany, Spain, France, China, and Italy (in English). (Best Teaching Awards holder, EM Lyon Shanghai)

International Executive Education and Training Experiences (including open programs): SINOPEC, St. Gobain, Petit Bateau, IDENIX, LSF Développement, APICIL, DIETAL, GANZONI France SAS, CANDIA, OSLO SOFTWARE, Werner & Mertz France Consumer, Stryker France, IKEA Logistic service, Groupe SAMSE and others Focuses: Telecommunications, Energy, Chemicals, Public Administration, Manufacturing and Luxury

Consulting/Training Experiences: Sany (international development and strategy, organization design and strategic HR management); Condat (International organization design, strategic planning in China and business development); SINOPEC (management and strategic innovation; strategy formulation and implementation); St. Gobain (leadership); Chinese government (strategic development and partnership) and many more;

 

社会活动：

Case Development Workshop, jointly held by EM Lyon Asia-Pacific Case Research Center and the Case Center of the Management School of Zhejiang University

Chinese High-end Brand Development seminar, jointly held by EM Lyon Asia-Pacific Case Research Center and Harvard Business Review China

Case Development and Now Organization Forms in China, jointly held by EM Lyon Asia-Pacific Case Research Center and the management department of Mannheim University

E-business in China and Knowledge Management, jointly held by EM Lyon Asia-Pacific Case Research Center and Information System department of Xian Jiaotong Liverpool University